16 C. Effectiveness (persuasion)

Legal writing must move a reader to act or decide:1. Lead with the conclusion (BLUF — bottom line up front): "The appeal should be allowed on limitation alone."2. Strong verbs:the section prohibits, not "a prohibition is contained in" the section.3. Parallelism: "The tenant neither paid, nor repaired, nor vacated."4. Rhythm and end-focus: land the new, decisive point at the sentence's end.5. Earned emphasis: bold/italics/caps sparingly — documents that shout everywhere whisper nowhere.