4.4 False Advertising

The wrong: the misleading promotion — the false-or-deceptive claims about the goods' or services' nature, quality, price, origin (the "miracle cure," the fake discounts, the bait-and-switch). The liability's faces: (i) the consumer's claims (the deception's harm — Unit 4.6); (ii) the competitor's claims (the unfair competition's face — the market's diversion); (iii) the regulatory penalties (the advertising standards; the consumer law's false-advertising prohibitions). The Nepali anchor: the Consumer Protection Act 2075's prohibited practices (the misleading advertisement expressly blacklisted — the Department's penalties; the media's own discipline faces — LAW 307's advertising regulation world).